Marketing research

Marketing research What Is Market Research? Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Marke…

Video marketing

video marketing Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece o…

Marketing strategy

marketing strategy What Is a Marketing Strategy? A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products…